The impact of firms’ and CEOs’ social media usage on corporate performance
The impact of social media usage on corporate performance has not been examined in the Saudi context. This paper aims to investigate the influence of social media, namely companies’ and CEOs’ involvement in Twitter and LinkedIn, on the profitability of Saudi Arabia listed firms. A dynamic panel esti...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2021-10-01
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| Series: | Investment Management & Financial Innovations |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15669/IMFI_2021_04_Ghardallou.pdf |