The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt)
<strong>Objective</strong> <br />While introducing new products, the producers disregard the consumers’ point of view and only focus on their own ideas. Being new to the consumer occurs when they do not consider the product similar to any of the products they have ever seen and the...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2020-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_75950_b7c1b135f27fc95295d066cceff49cc6.pdf |