Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation
Consumers construct and maintain self-concepts through the use of branded consumer products. Yet product choice not only reflects an actual or desired image of the self but can also directly influence a person’s sense of self and even boost self-esteem. The aesthetics of a product is an attribute th...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-11-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-2/gfkmir-2015-0013/gfkmir-2015-0013.xml?format=INT |