Using Google Ads to recruit and retain a cohort considering abortion in the United States

Objective: The objective was to develop and test the feasibility of a methodology to recruit and retain individuals in the United States (US) who were considering abortion at the point of searching for an abortion clinic. Study design: We conducted the Google Ads Abortion Access Study, a national co...

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Bibliographic Details
Main Authors: Ushma D. Upadhyay, Iris J. Jovel, Kevin D. McCuaig, Alice F. Cartwright
Format: Article
Language:English
Published: Elsevier 2020-01-01
Series:Contraception: X
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590151619300164