Is Environmental Concern Transformed Into the Intention to Purchase for Green Products in Retail?

<p>The environmental concern influences the purchase intention for green products in retail? In order to assess whether the consumer has intention to purchase green products for retail, in this study is investigated the influence of environmental concern on the buying behavior of the individua...

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Bibliographic Details
Main Authors: Sergio Silva Braga Junior, Dirceu da Silva, Evandro Luiz Lopes, Marcos Antônio Gaspar
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2013-06-01
Series:Revista de Gestão Ambiental e Sustentabilidade
Subjects:
Online Access:http://www.revistageas.org.br/ojs/index.php/geas/article/view/37