KONSEPTUALISASI PENCIPTAAN KINERJA PEMASARAN OBAT: SEBUAH PENGEMBANGAN MODEL TEORITIK
Indonesia is a very attractive market in the marketing of herbal medicine. Until now recorded 61% of the 255 million population of Indonesia had consumed herbal medicine known as “jamu”. The phenomenon of the increase in market demand - coupled climate of intense competition with the opening of the...
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2018-10-01
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| Series: | Ekuitas: Jurnal Ekonomi dan Keuangan |
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| Online Access: | https://ejournal.stiesia.ac.id/ekuitas/article/view/3917 |