Rentabilidade e indicadores de desempenho: uma análise do setor hoteleiro segundo as perspectivas do balanced scorecard

Rentabilidade e indicadores de desempenho: uma análise do setor hoteleiro segundo as perspectivas do balanced scorecard

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In recent years the hotel industry is growing so much that competitiveness has become ever more fierce, in this context the measurement of performance can identify besides financial problems, others involving the satisfaction of customers and other stakeholders (internal and / or external) of the co...

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Bibliographic Details
Main Authors: Antônio André Cunha Callado, Rodrigo Debus Soares, Aldo Leonardo Cunha Callado, Fernanda Marques de Almeida Holanda
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2011-01-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Balanced Scorecard
Performance measurement
Hotel sector
Performance indicators
Quantitative analysis
Online Access:http://www.pasosonline.org/Publicados/9111/PS0111_06.pdf

Internet

http://www.pasosonline.org/Publicados/9111/PS0111_06.pdf

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