Fan Engagement in Motorsports: A Case of the FIA World Rally Championship
Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Oslo, Centre for Research on Media Innovations (CRMI)
2019-04-01
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| Series: | Journal of Media Innovations |
| Subjects: | |
| Online Access: | https://journals.uio.no/TJMI/article/view/6289 |