Digital Communication and a Concern with the Community: A Case Study in a Cooperative Credit Araguaina, Brazil
This article seeks to address the attributes of Digital Communication used by a cooperative of Credit to meet the seventh cooperative principle of Concern for Community. The same occurred in a credit union in the city of Araguaina Tocantins, with the aim of identifying the digital communication deve...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-11-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2753 |