Customer functional value creation through a sustainable entrepreneurial orientation approach

Customer functional value creation through a sustainable entrepreneurial orientation approach

This paper advances a theoretical model to empirically test firms’ behaviour regarding sustainable entrepreneurship, enhancing what researchers have recently proposed at a solely conceptual level; this entails sustainable entrepreneurship being understood as a discipline that reliably allows organiz...

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Bibliographic Details
Main Authors: Ana Criado-Gomis, M. Ángeles Iniesta-Bonillo, Amparo Cervera-Taulet, Domingo Ribeiro-Soriano
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Ekonomska Istraživanja
Subjects:
sustainable entrepreneurial orientation
customer functional value creation
firm performance
dynamic-capabilities
s-d logic
service-product system
Online Access:http://dx.doi.org/10.1080/1331677X.2019.1694560

Internet

http://dx.doi.org/10.1080/1331677X.2019.1694560

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