Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks.
The current marketing landscape, apart from conventional approaches, consists of campaigns designed especially for launching information diffusion processes within online networks. Associated research is focused on information propagation models, campaign initialization strategies and factors affect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2018-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0209372 |