Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products

Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products

This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism towards consumers’ willingness to purchase imported product; and (3) examine whetherproduct...

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Bibliographic Details
Main Authors: Maeyta Selli, Heri Kurniawan
Format: Article
Language:English
Published: Universitas Indonesia 2014-06-01
Series:Asean Marketing Journal
Subjects:
Malaysian product
consumer animosity
product quality comparison
consumer ethnocentrism
allocentrism
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/3608

Internet

http://journal.ui.ac.id/index.php/amj/article/view/3608

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