Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism
Medical tourism is one of the fastest-growing industries in the world as many patients are looking to access healthcare services that are not available to them in their home countries. Many hospitals and healthcare centers are now offering numerous products and services in order to fully reap the be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2016-02-01
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| Series: | The International Technology Management Review |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/25859044.pdf |