THE BRAND NAME’S ROLE IN THE PURCHASE DECISIONS AT THE BEGINNING OF THE XXIST CENTURY. EMPIRICAL EVIDENCES FROM THE NORTH-EASTERN PART OF ROMANIA

THE BRAND NAME’S ROLE IN THE PURCHASE DECISIONS AT THE BEGINNING OF THE XXIST CENTURY. EMPIRICAL EVIDENCES FROM THE NORTH-EASTERN PART OF ROMANIA

Considering the great impact of consumers’ behavior on the economic activity, in the present paper we intend to identify and analyze the way in which the purchase decisions of the individuals are influenced or not by the products’ brand name, taking the particular case of the Romanian consumers’ beh...

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Bibliographic Details
Main Author: Laura Diaconu
Format: Article
Language:English
Published: Alexandru Ioan Cuza University of Iasi 2012-09-01
Series:CES Working Papers
Subjects:
brand name
consumers’ loyalty
price
quality
Online Access:http://cse.uaic.ro/WorkingPapers/articles/CESWP2012_IV3_DlL.pdf

Internet

http://cse.uaic.ro/WorkingPapers/articles/CESWP2012_IV3_DlL.pdf

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