INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
The objective of this work is to understand the procedural relation between the activities of alliance management, that is, the relational capability, and the performance of the alliance portfolio in the segment of human health laboratories in the Brazilian pharmaceutical industry. We used the strat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2015-06-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32237 |