An Integrated Model for E-commerce Adoption at the Customer Level with the Impact of Social Commerce

<span style="font-family: Times New Roman; font-size: 11pt;">Advancement in e-commerce technologies and emerge of web 2.0 applications developed e-commerce. Nowadays, customers are entering new platform, where they are more active than before through participating in business proc...

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Bibliographic Details
Main Author: M. Hajli
Format: Article
Language:English
Published: Regional Information Center for Science and Technology (RICeST) 2012-07-01
Series:International Journal of Information Science and Management
Online Access:https://ijism.ricest.ac.ir/index.php/ijism/article/view/156