Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research

Emotional journalism is being driven by audiovisual technology such as drones, also known as unmanned aerial vehicles, which have demonstrated their usefulness in transforming objective news into news stories from a new visual perspective, facilitating access to dangerous or difficult places. They a...

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Bibliographic Details
Main Authors: Luis Mañas-Viniegra, Alberto García-García, Ignacio J. Martín-Moraleda
Format: Article
Language:English
Published: Cogitatio 2020-07-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/3081