The importance of corporate branding in school management

Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that is specific to the school management. We desc...

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Bibliographic Details
Main Author: Jukić Dinko
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2017-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2017/1821-34481704011J.pdf