The importance of corporate branding in school management
Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that is specific to the school management. We desc...
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Format: | Article |
Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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Series: | Strategic Management |
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2017/1821-34481704011J.pdf |