Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity

Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity

The current study adds to the literature on the indirect effect of luxury brand perceived value on purchase intention via the brand attachment under the boundary conditions of consumer vanity. The authors employed a quantitative method approach, conducting an online survey with 508 respondents in Li...

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Bibliographic Details
Main Authors: Kristina Petravičiūtė, Beata Šeinauskiené, Aušra Rūtelionė, Krzysztof Krukowski
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Sustainability
Subjects:
luxury brand perceived value
brand attachment
purchase intention
consumer vanity
Online Access:https://www.mdpi.com/2071-1050/13/12/6912

Internet

https://www.mdpi.com/2071-1050/13/12/6912

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