Social responsibility of a company
Social responsibility pertains to company's obligations to maximize its positive and minimize its negative influences on a society. Company exists in order to fulfill people's needs. Each company manifests its social responsibility in the unique way. Marketing helps company to achieve its...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2012-01-01
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| Series: | Marketing (Beograd. 1991) |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711203173M.pdf |