Social responsibility of a company
Social responsibility pertains to company's obligations to maximize its positive and minimize its negative influences on a society. Company exists in order to fulfill people's needs. Each company manifests its social responsibility in the unique way. Marketing helps company to achieve its...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2012-01-01
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| Series: | Marketing (Beograd. 1991) |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711203173M.pdf |
| Summary: | Social responsibility pertains to company's obligations to maximize its positive and minimize its negative influences on a society. Company exists in order to fulfill people's needs. Each company manifests its social responsibility in the unique way. Marketing helps company to achieve its goals regarding to social responsibility - it incites and supports proactive and destimulates and limits reactive responses to social responsibility. Proactive approach in the sphere of social responsibility leads to the positive effects on overall performances of the company. In the literature, the concept of the social marketing is understood as the deepening of the concept of the marketing concept. It refers to the better comprehension of social consequences caused by marketing decisions and actions. |
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| ISSN: | 0354-3471 2334-8364 |