Pricing strategies in a dual-channel green supply chain with cannibalization and risk aversion
This paper investigates a dual-channel supply chain in which a single manufacturer offers the standard product through a direct online channel and an inaugural green product through a traditional physical store (regular) channel. The manufacturer invests in a greening effort to produce green product...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-01-01
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| Series: | Operations Research Perspectives |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2214716019300053 |