Semiotic Approach to Media Language
Semiotic analyses of media language aim for a social and cultural interpretation of a given communication. “Be clear, not obscure”: this is one of four maxims (Grice) for optimal communication that teaches the necessity of being clear and concise. There are undoubtedly many contexts where it is impo...
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2016-06-01
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doaj-f00c4f15696f4b7bbcf38490892633572020-11-25T02:28:56ZengThe International Academic ForumIAFOR Journal of Media, Communication & Film2187-06672187-06672016-06-0131778910.22492/3.1.07Semiotic Approach to Media LanguageMichael Ejstrup0Bjarne le Fevre Jakobsen1Danish School of Media and Journalism, DenmarkUniversity of Southern Denmark, DenmarkSemiotic analyses of media language aim for a social and cultural interpretation of a given communication. “Be clear, not obscure”: this is one of four maxims (Grice) for optimal communication that teaches the necessity of being clear and concise. There are undoubtedly many contexts where it is important for mutual understanding that we be clear and concise; for instance, instructions for electronic equipment and for household appliances. The question is raised, however, whether semiotic brevity, clarity and concision is preferable in all contexts, and indeed, there is some evidence to the contrary. Culture and globalization means that media need to be very cognisant of the stringency with which they handle the advice to be linguistically clear and concise. The need to pay attention to situational awareness is highly visible and intrusive, and arguably crucial for the survival of free speech.https://iafor.org/journal/iafor-journal-of-media-communication-and-film/volume-3-issue-1/article-7/free speechglobalisationlinguistic obscuritysituational awareness |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Michael Ejstrup Bjarne le Fevre Jakobsen |
spellingShingle |
Michael Ejstrup Bjarne le Fevre Jakobsen Semiotic Approach to Media Language IAFOR Journal of Media, Communication & Film free speech globalisation linguistic obscurity situational awareness |
author_facet |
Michael Ejstrup Bjarne le Fevre Jakobsen |
author_sort |
Michael Ejstrup |
title |
Semiotic Approach to Media Language |
title_short |
Semiotic Approach to Media Language |
title_full |
Semiotic Approach to Media Language |
title_fullStr |
Semiotic Approach to Media Language |
title_full_unstemmed |
Semiotic Approach to Media Language |
title_sort |
semiotic approach to media language |
publisher |
The International Academic Forum |
series |
IAFOR Journal of Media, Communication & Film |
issn |
2187-0667 2187-0667 |
publishDate |
2016-06-01 |
description |
Semiotic analyses of media language aim for a social and cultural interpretation of a given communication. “Be clear, not obscure”: this is one of four maxims (Grice) for optimal communication that teaches the necessity of being clear and concise. There are undoubtedly many contexts where it is important for mutual understanding that we be clear and concise; for instance, instructions for electronic equipment and for household appliances. The question is raised, however, whether semiotic brevity, clarity and concision is preferable in all contexts, and indeed, there is some evidence to the contrary. Culture and globalization means that media need to be very cognisant of the stringency with which they handle the advice to be linguistically clear and concise. The need to pay attention to situational awareness is highly visible and intrusive, and arguably crucial for the survival of free speech. |
topic |
free speech globalisation linguistic obscurity situational awareness |
url |
https://iafor.org/journal/iafor-journal-of-media-communication-and-film/volume-3-issue-1/article-7/ |
work_keys_str_mv |
AT michaelejstrup semioticapproachtomedialanguage AT bjarnelefevrejakobsen semioticapproachtomedialanguage |
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1724835529579560960 |