Are Consumers Willing to Pay More for Sustainable Products? A Study of Eco-Labeled Tuna Steak

A high demand for seafood leads to overfishing, harms the long-term health of seafood stocks, and threatens environmental sustainability in oceans. Sustainability certification is one of the major sustainability movements and is known as eco-labeling. For instance, in the tuna industry, leading tuna...

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Bibliographic Details
Main Authors: Guzhen Zhou, Wuyang Hu, Wenchao Huang
Format: Article
Language:English
Published: MDPI AG 2016-05-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/8/5/494