Mining the Banking Customer Behavior Using Clustering and Association Rules Methods
The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2010-12-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-1-122&slc_lang=en&sid=1 |