The Branding of Kharkov City as a Tourist Destination

On the basis of analyzing publications and documents of the United Nations World Tourism Organization (UNWTO), the authors clarified the concept of «tourist destination»; considered and clarified the concept of «brand of the tourist destination»; suggested the mechanism for development of the br...

Full description

Bibliographic Details
Main Authors: Danko Nataliya I., Dovhal Georgiy V.
Format: Article
Language:English
Published: PH "INZHEK" 2016-05-01
Series:Problemi Ekonomiki
Subjects:
Online Access:http://www.problecon.com/export_pdf/problems-of-economy-2016-2_0-pages-74_79.pdf