Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands
Introduction: All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine. In this framework, many organizations prioritize...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Carlos III de Madrid
2020-06-01
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| Series: | Revista Española de Comunicación en Salud |
| Subjects: | |
| Online Access: | https://e-revistas.uc3m.es/index.php/RECS/article/view/5097 |