The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers
This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase intention of Korean products considering Vietnamese Generation Z (hereafter Gen Z) consume...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-06-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/12/5098 |