The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts
Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers. Area of study: This study took place i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
2021-04-01
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| Series: | Spanish Journal of Agricultural Research |
| Subjects: | |
| Online Access: | https://revistas.inia.es/index.php/sjar/article/view/15854 |