A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising
This paper aims to investigate the effect of goal impediment, privacy concern, perceived personalization on the online add avoidance behavior. This task is accomplished through the negative experi-ence. The primary objective of the study is to identify the effects the said issues in Sri Lanka. The s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol9/msl_2019_102.pdf |