ONLINE KNOWLEDGE SHARING BEHAVIOR THROUGH SOCIAL MEDIA AS A DRIVER FOR ONLINE SHOPPING BEHAVIOR DURING THE COVID-19 PANDEMIC

Consumer behavior changes are reflected in purchasing decision making. In general, with this pandemic situation, consumers will be motivated to carefully consider each stage of the decision because of the health risks associated with Covid-19 transmission and social distancing rules. This s...

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Bibliographic Details
Main Authors: Artanti, Yessy, Widyastuti, Widyastuti, Tiarawati, Monika, Frianto, Agus
Format: Article
Language:English
Published: Bucharest University of Economic Studies 2021-06-01
Series:Business Excellence and Management
Online Access:http://beman.ase.ro/no112/2.pdf