MARKETINGUL INTERN – ABORDARE ALTERNATIVĂ A RESURSELOR UMANE ÎN TURISM
The internal marketing represents a particular approach of marketing and human resources management, too. This is a „human” marketing; it consists in an ensemble of methods, and techniques, witch, applied in an established order, will increase the enterprise’s efficiency, in the interest of both cli...
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2006-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
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| Online Access: | http://revistadeturism.ro/rdt/article/view/208 |