Assessment of after sales service by using IPA model: A case study at an air conditioning company
The purpose of focusing on after-sales service is to ensure customer satisfaction, retain customers, increase customer’s repurchase, and contribute to brand promotion. Therefore, the main objective of this paper is to assess the after-sales service of an Air Conditioning Company and propose solution...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/960 |