Assessment of after sales service by using IPA model: A case study at an air conditioning company
The purpose of focusing on after-sales service is to ensure customer satisfaction, retain customers, increase customer’s repurchase, and contribute to brand promotion. Therefore, the main objective of this paper is to assess the after-sales service of an Air Conditioning Company and propose solution...
Main Authors: | Nguyễn Thúy Quỳnh Loan, Nguyễn Ngọc Quyên, Nguyễn Vương Chí |
---|---|
Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-05-01
|
Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/960 |
Similar Items
-
Some factors affection customer loyalty: A study of domestic airlines service in Vietnam
by: Dương Thanh Truyền, et al.
Published: (2020-08-01) -
The research presents at people's willingness to pay for the clean water supply in the city of Cao Lanh Dong Thap province
by: Trịnh Thùy Anh, et al.
Published: (2020-10-01) -
Effect of electronic word-of-mouth for low-cost airlines on brand image and purchase intention: The perspective of gender differences
by: Đỗ Uyên Tâm, et al.
Published: (2021-01-01) -
The effects of the quality of support services on the image of the university: A case of Ho Chi Minh City University of Technology
by: Nguyễn Văn Tuấn, et al.
Published: (2016-04-01) -
Building Model To Measure Employee’s Job Satisfaction: A Case Study Of Pleiku Airport
by: Trịnh Tú Anh, et al.
Published: (2020-08-01)