Food Sustainability as a Strategic Value Driver in the Hotel Industry

This paper aims at exploring the impact of green food on consumers’ purchase attitudes toward a hotel stay and on consumers’ behavioral intentions (i.e., intention to visit the hotel, intention to offer positive recommendations to others and willingness to pay a premium price), f...

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Bibliographic Details
Main Authors: Claudia Cozzio, Ludovico Bullini Orlandi, Alessandro Zardini
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/10/3404