Food Sustainability as a Strategic Value Driver in the Hotel Industry
This paper aims at exploring the impact of green food on consumers’ purchase attitudes toward a hotel stay and on consumers’ behavioral intentions (i.e., intention to visit the hotel, intention to offer positive recommendations to others and willingness to pay a premium price), f...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2018-09-01
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Series: | Sustainability |
Subjects: | |
Online Access: | http://www.mdpi.com/2071-1050/10/10/3404 |