Green brand awareness and customer purchase intention

Green environmental issues have been of topical interest to both researchers and industrialists for some time now. Research on green brands is relatively limited, especially in developing countries, such as Ghana. This study is therefore designed to determine the relationship between customer awaren...

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Bibliographic Details
Main Author: Mahama Braimah
Format: Article
Published: Growing Science 2015-10-01
Series:Management Science Letters
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