Green brand awareness and customer purchase intention
Green environmental issues have been of topical interest to both researchers and industrialists for some time now. Research on green brands is relatively limited, especially in developing countries, such as Ghana. This study is therefore designed to determine the relationship between customer awaren...
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| Format: | Article |
| Language: | English |
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Growing Science
2015-10-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol5/msl_2015_91.pdf |