Size Versus Intensity of Majority and Minority Consensus to a Persuasive Message: From the Source of Influence to Its Recipients
This study examines the effects of the evaluation of the majority or minority consensus attributed to a message on the influence the latter can exert, in a between subjects factorial design 2 (consensus status: 'majority' vs 'minority') × 3 (orientation of the consensus evaluatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2019-04-01
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| Series: | International Review of Social Psychology |
| Subjects: | |
| Online Access: | https://www.rips-irsp.com/articles/40 |