Analysis of Pay Later Payment System on Online Shopping in Indonesia

Analysis of Pay Later Payment System on Online Shopping in Indonesia

Due to the technology development, the digital payment is becoming more attractive to consumers. This type of payments provides an easy way for consumers to meet their needs. Pay later is currently one of the most attractive digital payments in Indonesia. This system, which is similar to credit card...

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Bibliographic Details
Main Authors: Yeyen Pratika, Salahudin Salahudin, Dicky Wisnu Usdek Riyanto, Titiek Ambarwati
Format: Article
Language:English
Published: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2021-03-01
Series:Journal of Economics, Business & Accountancy
Subjects:
due to the technology development
the digital payment is becoming more attractive to consumers. this type of payments provides an easy way for consumers to meet their needs. pay later is currently one of the most attractive digital payments in indonesia. this system
which is similar to credit card
allows consumers to buy products or services with the possibility to pay them later. this study aims to examine the pay later system and the consequences of applying it in indonesian market. this study used a qualitative approach using online news content analysis to understand the issue of pay later. the software used in this study is nvivo plus 12 by utilizing the word similarity
cluster analysis and matrix coding functions. the results show that pay later has a correlation with credit due to the system allows consumers to pay in installments. in addition
this pay later provides a possibility of impulsive buying for consumers. however
Online Access:https://journal.perbanas.ac.id/index.php/jebav/article/view/2343/pdf

Internet

https://journal.perbanas.ac.id/index.php/jebav/article/view/2343/pdf

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