Alcohol audio-visual content in formula 1 television broadcasting

Abstract Background Exposure to audio-visual alcohol content in media is associated with subsequent alcohol use among young people. In 2016 Heineken launched its global Formula One (F1) partnership and had a significant brand presence at a number of 2017 F1 race events. We have measured the extent t...

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Bibliographic Details
Main Authors: Alexander B Barker, John Britton, Bruce Grant-Braham, Rachael L Murray
Format: Article
Language:English
Published: BMC 2018-10-01
Series:BMC Public Health
Online Access:http://link.springer.com/article/10.1186/s12889-018-6068-3