EMPLOYER BRAND SCALE DEVELOPMENT. THE CASE OF IT COMPANIES IN ROMANIA

The employer brand is an important element to be taken into consideration by the management due to its influence in the attraction and retention of talented employees. The purpose of this paper is to explore the dimensions of the employer brand from the perspective of Romanian employees in the IT in...

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Bibliographic Details
Main Authors: Anca Maria CLIPA, Catalin Ioan CLIPA
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2018-12-01
Series:Management Intercultural
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/MI_41_2.pdf