A segmentation based analysis for measuring customer satisfaction in maritime transportation
This study was conducted to profile customers according to the level of satisfaction with the service attributes of maritime public transport provided by Seabus Service Company (SSC), the sole provider of maritime transport in Istanbul. Such analysis needs to be conducted by considering market segm...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2018-01-01
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| Series: | Transport |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/Transport/article/view/139 |