An Analytical Study of Tools and Techniques for Movie Marketing
<p><strong><em>Abstract. </em></strong><em>Bollywood or Hindi movie industry is one of the fastest growing sector in the media and entertainment space creating numerous business and employment opportunities. Movies in India are a major source of entertainment for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2014-08-01
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| Series: | Asian Journal of Technology Management |
| Online Access: | http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/1097 |