O KONSTRUOWANIU WIZUALNOŚCI JAKO INTEGRALNYM ELEMENCIE POLSKIEJ REKLAMY PRASOWEJ
In the article the author adresses the issue of visuality of press advertisement by adhering to such elements as logotype, colour palette, photography and typeface. The author argues that all those elements should cooperate and guarantee the achievement of a desired effect, including the aesthetic...
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| Format: | Article |
| Language: | English |
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The publishing house of the University of Warmia and Mazury in Olsztyn
2015-12-01
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| Series: | Civitas et Lex |
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| Online Access: | https://czasopisma.uwm.edu.pl/index.php/cel/article/view/2188 |