The difficulties of Biocommunication

Communicating modern biotechnologies is certainly no easy task. To tackle such a complex and future-oriented assignment, help may arrive, paradoxically, from the past, from ancient rhetorical tradition, and in particular from Aristotle, the most renowned rhetoric teacher of all time. In his Rhetoric...

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Bibliographic Details
Main Author: Borrelli Eugenio
Format: Article
Language:English
Published: Sissa Medialab 2002-09-01
Series:JCOM: Journal of Science Communication
Online Access:http://jcom.sissa.it/article/art010302.pdf