Luxury wine: analyzing motivations of luxury wine buyers in the US market
The purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on wine. Standard demographic and wine consumer sca...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Debrecen
2019-12-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/6509 |