Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores)
There is a limited understanding of consumer behavior, especially consumer choice behavior when shopping for and consuming enjoyable products from chain stores, and there is always a discount in developing countries. The purpose of the present study is to design a conceptual model of consumer shoppi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61084_71aa7dd0eadd326260ed89b897f5c683.pdf |