On the Cost of Shame Comment on “Nudging by Shaming, Shaming by Nudging”

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

Bibliographic Details
Main Author: Emma Tieffenbach
Format: Article
Language:English
Published: Kerman University of Medical Sciences 2014-12-01
Series:International Journal of Health Policy and Management
Subjects:
Online Access:http://www.ijhpm.com/pdf_2923_c5434349d7d9eedf2a8674300923a7e2.html