Will the use of virtual reality lead to a revolution in marketing communication?
A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augm...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2019-09-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/will-the-use-of-virtual-reality-lead-to-a-revolution-in-marketing-communication/ |