Principle Differences between B2B and B2C Marketing Communication Processes
The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, how...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-06-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/mosr.2019.81.issue-1/mosr-2019-0005/mosr-2019-0005.xml?format=INT |