Brand Marketing Model on Social Networks
The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2014-04-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | http://www.mla.vgtu.lt/index.php/mla/article/view/624 |